AUTHORNOMICS Interview with Dan Poynter

By: Andrea Hurst

With a publishing industry that is ever in flux, it can be hard for an aspiring author to figure out what information is relevant and what she needs to do to be successful. Recognizing this, literary agent Andrea Hurst and writer and blogger Katie Flanagan present a series of weekly interviews with publishing industry specialists. The AUTHORNOMICS Series features literary agents, editors, authors, marketing experts and more talking about their opinions on the publishing industry, writing, and what a writer needs to know.

If you have questions for upcoming guests on the AUTHORNOMICS Interview Series, email them to authornomics@andreahurst.com.

AUTHORNOMICS Interview with Author and Founder of Para Publishing, Dan Poynter

Dan Poynter shows people how to make a difference and a living with their book. He coaches them on book writing, publishing, and promoting. Dan is a publisher and the author of more than 100 books including Writing Nonfiction and The Self-Publishing Manual.
The media come to Dan because he is the leading authority on books; he’s turned thousands of people into successful authors.
He does not want you to die with a book still inside you. Find out more at:

 

1. Your company, Para Publishing, originally started as a venture to publish information on parachuting and skydiving, and you used it to self-publish your book Hang Gliding in 1973. From your view as a true publishing veteran, how has self-publishing changed over the years?

In 1969, there were fewer than 3,000 publishers in the United States.

Today there are many more.

And that is a good thing.

Nonfiction books are becoming more focused and more targeted. I have 9 on various aspects of skydiving.

Fiction is much less expensive to publish. So more writers are meeting the entertainment needs of more readers.

2. How should an author decide between traditional or indie publishing?

There isn’t much choice today. The large publishers are looking for authors who are celebrities and have a following. These celebrities are a brand. A certain number of sales to their fans are guaranteed.

To attract a large publisher today, you have to show that you have a following: Why would you want to make less money, delay publication, and lose control of the quality of your product?
Why deal with a gatekeeper that is taking most of the money, taking 18 months to get your book out, and using cheaper materials to produce your book?

3. For those authors just starting out in the world of indie publishing, where do you think is the best place for them to start?  What books do you recommend?

The most expensive parts of publishing are the mistakes.

You do not have to make them.
It is far less expensive to invest in a few books, seminars, webinars, and so on.
Rather than recommend some specific books, I suggest you buy several in each area depending on where you are at this particular time. As you need them, get books on writing books, producing books, distributing books, and marketing books.
To get started, get the free information kit on book writing.

4. Ebooks have really taken off over the last few years.  Some authors are making large amounts of money through self-published Kindle and NOOK sales.  Is there anything you recommend to make the most out of this opportunity?

Once your book is posted at Kindle, Nook, Smashwords, and so on, you have to let the world know that the book exists and where to get it.

Whether you sell it to a publisher or publish yourself, the author must do the promotion. Publishers do not promote books. They only manufacture and distribute. Some of the most successful ebook authors are the bloggers who connect with their potential audience.
With the Internet you can find your potential audience.
With Google searches, anyone in the world can find you, your book, and your subject.

See

http://GlobalEbookAwards.com

and

5. You have published more then 120 of your own books. How do you manage to find time to write as well as run a company?

Plus travel: more than 6,000 miles/week.

I live my subjects. I do not keep regular hours for eating and sleeping. I’m always researching, and thinking, and writing.
My newsletters are examples of the way I write books, blog insertions, articles, send tweets, etc.
I do not wait until deadlines to throw something together. Whenever I come up with information from Internet research, telephone calls, and interaction with another person, and so on, I place it in one of my newsletters, blogs, etc. Then as I near the deadline,  I clean up the newsletter and send it out. This makes for a better newsletter, it is easier to do, and I am only thinking of each subject once.

6. You say every speaker needs a book. Does every writer need to be a speaker?

No. The contrast is that most of us writers are introverts. We really don’t like the idea of doing radio, television, or autograph parties. Rather than go out into public, we would rather stay home to write. Extroverts, on the other hand, thrive on social time and need several hours of interaction in order to spend a few minutes alone. Their challenge is, it takes more than a few minutes to write a book. They tend to be very good promotion but they need help with their writing. Many extroverts deal with a ghostwriter.

I do a lot of professional speaking.  I’m not a natural speaker. I use PowerPoint or notes. The PowerPoint slides substitute for notes.
I also take part in radio and television interviews. As an introverted author, I don’t really enjoy them. But we authors must realize that some of these activities are good personal development. Interviews are good for us, the book and our subject. They pull us out of our shell. And, of course, we learn from them.

7. One of your main points is that the author must do their own promotion. How has this promotion changed over the years, and what are the most useful tools for an author in promoting their work?

Promotion has moved from print to online.

Advertisers have moved their money from print to online because they know that is where the eyeballs have moved.
The circulation figures for both newspapers and magazines have been declining for a long time.
The new book reviewers are the book bloggers. Spend time making up a list of the book bloggers in your book’s category. If you have a book on Arabian horses, look for bloggers who blog on Arabian horse books. Also make a list of websites on your subject and people who contribute to forums on your subject.These people are the new book reviewers. These people are the opinion molders in your field.
So, forget blogs and pursue contacts online.

8. How important do you think it is for an author to have a website? A blog? A strong social media presence?

Websites, blogs, social media are all online. That’s where you want to be.

Every book should have its own website.
Rather than start a blog, respond to other blog posts. You won’t have any subscribers/readers in the beginning if you start a blog. If you comment on other people’s blogs, you access to all of their subscribers. That is much more efficient.
Social media provides an opportunity for you to establish credibility. You should spend time with social media but it should be quality time not frivolous time. You’re trying to build your reputation, your credibility, and your authority.

9. Para Publishing also publishes other authors’ works. What kind of submission process do you use, and what sort of manuscripts do you look for?

We haven’t published other author’s manuscripts for some time. This is because of time constraints. Publishing requires a lot of extra work on someone else’s book. There is editing, other cleanup, production, and promotion. It isn’t fair for a publisher to take on a work if he or she is not prepared to get behind that book. When people called me with a skydiving book idea, my 1st question was: how many jumps do you have?

10. How do you see the role of traditional publishers and agents changing over the next decade?

Agents are prisoners of the system and the system is broken.

The large publishers are in trouble because they are still clinging to the old ways. They may have too much inertia to change.
The new publishers are Apple, Google, Amazon, and maybe BarnesAndNoble.com.
Remember that the automobile was not designed and manufactured by the buggy people. Your  Automobile manufacturers were a brand-new group of people. They were not hampered by the old ways.

11. Are there any upcoming projects we can look out for from you? Workshops? Conferences?

We are working on some new projects. The Global Ebook Awards very successful in 2011. We are now launching them for 2012. We learned a lot the 1st time around and this next year will be much better. See http://GlobalEbookAwards.com
Another needed project is our Para Promotion project. In it, authors discover the secrets of book promotion with personal guidance and weekly project assignments. The Para Promotion project is a series of book promotion assignments the author can accomplish without leaving home. The weekly assignments show the author what to do to reach his or her audience.
Each assignment takes 5 to 120 minutes to complete. The program not only shows the author how to promote his or her current book, it is a crash course in book promotion that can be applied to future books.
And authors who understand how to reach their audience tend to write better books—books their readers want.
My speaking calendar is listed at http://parapub.com/sites/para/speaking/calendar.cfm I may be coming to your area.

Andrea Hurst has over 25 years experience as a published author, developmental editor for publishers, and skilled literary agent. She works with both major and regional publishing houses, and her client list includes emerging new voices and New York Times best-selling authors. Andrea represents high profile Adult Nonfiction and well crafted fiction. Her clients and their books have appeared on the Oprah Show, Ellen DeGeneres Show, Good Morning America, National Geographic network and in the New York Times.

Katie Flanagan is a fiction major at Northwestern University. She is currently an editor with Booktrope and a reader for Pink Fish Press. In the past, she has interned with Andrea Hurst Literary Management and the Northwest Institute of Literary Arts. Her favorite genre is women’s fiction, but she reads any fiction put in front of her. Check out her blog about the writing life at katieflanagan.wordpress.com and follow her on Twitter at @K_Flanagan.

 

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AUTHORNOMICS Interview with Pam Allyn

By: Andrea Hurst

With a publishing industry that is ever in flux, it can be hard for an aspiring author to figure out what information is relevant and what she needs to do to be successful. Recognizing this, literary agent Andrea Hurst and writer and blogger Katie Flanagan present a series of weekly interviews with publishing industry specialists. The AUTHORNOMICS Series features literary agents, editors, authors, marketing experts and more talking about their opinions on the publishing industry, writing, and what a writer needs to know.

If you have questions for upcoming guests on the AUTHORNOMICS Interview Series, email them to authornomics@andreahurst.com.

Interview with Author Pam Allyn

Pam Allyn is the Executive Director and founder of LitWorld, a global organization advocating for children’s rights as readers, writers and learners. She is also the Executive Director and founder of LitLife, a national organization dedicated to school improvement. She is the author of the acclaimed and award-winning What To Read When: The Books and Stories To Read With Your Child–And All The Best Times To Read Them(Penguin Avery). Her most recent books are Pam Allyn’s Best Books for Boys: How To Engage Boys in Reading in Ways That Will Change Their Lives.(Scholastic) and Your Child’s Writing Life(Penguin Avery.)

Find out more about her at www.pamallyn.com. Visit her organizations at www.litworld.org and www.litlifeinfo.com.

1.  You are primarily a literacy expert. What are the literacy problems facing the United States today, and what are the literacy problems facing the world in general?

Literacy statistics in the United State are quite startling.  Despite everything we know about the critical importance of literacy and all the different models and techniques that have been developed to increase literacy outcomes, the reading competencies of American students in the past two decades are still lagging.

Only one-third of all students entering high school are proficient in reading and the statistics are worse for African American and Hispanic students — only about 15 percent of African American students, and 17 percent of Hispanic students. (NAEP 2009 Grade 8 Reading Results).  Findings also show that upon graduating high school, students are not demonstrating the writing skills necessary to perform well in the workplace and colleges are consistently reporting that incoming students have weaker reading and writing skills.  Only 31 percent of college graduates have high level literacy skills. (2003 National Assessment of Adult Literacy, cited by The New York Times).

International literacy statistics vary widely, but at least 774 million people around the world cannot read or write, and most of those people are concentrated in the world’s poorest countries where children have the least access to educational resources.  That number is growing, too, as the world’s population grows.

The effects of illiteracy are multitudinous.  Illiteracy affects one’s ability to seek and maintain employment, it affects one’s ability to care for their family, it affects one’s ability to access quality health care and to a healthy lifestyle, in general, it directly affects whether or not a person contracts HIV/AIDS and other serious diseases, it affects the likelihood of a person committing a crime and spending time in prison; in short it affects every aspect of a person’s life.  Giving a person the gift of literacy is giving them the gift of life – the gift of opportunity and possibility.

2.  What goes into increasing literacy? Is it simply teaching people to read, or does it encompass something else?

Literacy is about what I call the “LitLoop”: reading, writing, listening and speaking.  It encompasses all the tools that we as humans need to absorb the information and emotional content of our world, to synthesize and organize that information, to innovate new ideas & to then communicate those ideas with others.  We live in a world where new technologies are rapidly changing the way we interact – so it’s really important, also, to incorporate new notions of what it means to be a literate person in the 21st century.  Emailing, texting, blogging, tweeting – these are all essential literacy skills too.

The easiest way to increase literacy is through practice.  It really is that simple.  Practice reading by reading.  Practice writing by writing.  Practice speaking by speaking.  Practice listening by listening.  One of the biggest obstacles worldwide to practicing reading, though, is access to resources such as books and computers. One great way I think more and more people will have access to literacy is via wireless mobile phones, which are fast becoming the way to communicate and keep in touch for people throughout the world. Increasing literacy is all about increasing the opportunities our children have for practicing their skills and that can happen anywhere, at anytime – at home, at school, with friends.  Literacy should belong to everyone.

3. Can you tell us about LitLife and LitWorld and what they offer writers?

LitLife is my organization for coaching and supporting best practices in the teaching of reading and writing pre-k through grades 12. What we offer is a really solid yet joyous approach to the teaching of writing. Writing has historically been taught in a very rote way, separating the parts of what makes a piece of writing great to the point that a child can no longer get a sense of the purpose for the writing in the first place. My approach is purpose driven and audience driven meaning that the child is writing for real reasons for real people, not just writing for the benefit of the teacher but for lots of people including other children and in many genres.

I founded LitWorld in 2007 to bring the power and potential of literacy and the magic of what writing can do for someone both personally and for the community to all children worldwide. It’s incredible to me how many children in the world are deprived of the right to read and write, through lack of access to resources and materials and for lack of basic education. LitWorld is an advocacy organization. I want people to know about these issues and how everyone can get involved in helping to solve them.

4. Your new book, Your Child’s Writing Life: How To Inspire Confidence, Creativity and Skill at Every Age, deals with how to get children writing as well as reading. How important is writing to literacy, and how important is it to the general development of children?

I like to say reading is like breathing in and writing is like breathing out.  It’s a vital part of the whole of what a person learns to do well as a literate individual. When we start to put our own words on the page or screen, we start to process all we have learned as readers. Not only that, but the writer can see the absolutely profound power of words when he or she is in charge of them. And to see that their own stories are the very best tool for learning to read and write.

5. Your first book, The Complete 4, is a guide to teaching reading and writing. How did you go about getting this published?

I was very, very lucky in that I met Lois Bridges, my extraordinary editor for that book and several after that. She believed fully in what I was trying to say and what I was doing, and made the commitment to me to get those ideas published. I have had a long and wonderful relationship with Scholastic, the publisher who supported the book and others after, and they have always been huge champions for all my ideas. I am deeply grateful for this collaboration and that, in truth, it wasn’t a matter of seeking out a publisher or editor, but more about going and doing my work for many years and then having people say: hey, you should write about this. I would say as advice to any aspiring writer that to live your life most fully is the most important thing and to find great people who will be champions of that work. That’s a rewarding combination.

6. You have your own webpage as well as social media. Can you talk about what you have found most successful for self-promotion?

It goes back to authenticity. I would never do anything that didn’t feel true to the work and the message and to me myself. I would never do any kind of promotion that wasn’t just truly and completely about the big picture. I want all children to have the right to  effectively read and write. That drives every interaction I have on the social media. If you have a message, and purpose, it becomes one more great tool to spread those ideas.

7. Did you consciously go about building your platform or did you realize you could use your platform to get books published once it was already established?

I would say it was more of a synergy and it continues to be that. One idea builds upon another, and I would never think of a platform as something to build outside of my driving ideas. It’s just a natural to want to share ideas and to put them places people can respond to them. That’s what I find exciting about social media; we can all be collaborative together in really lifechanging ways. It’s not just my platform, it’s a collective platform for social change and for the power of writing to impact one another.

8. You are also a regular contributor to the Huffington Post. How did you get started there?

I have written a lot of blog posts over the years for different great people. The more I did that the more attention I started to get for them. I was so pleased when the Huffington Post invited me to do some writing. But it definitely didn’t happen overnight. I really value the many smaller blogs out there for getting authors’ voices going and helping me not only to gain a following but also to develop my own writing voice. I encourage all writers to do a lot of reaching out to others in the social media who have similar passions and interests who can help you to both those things. I love and adore the Huffington Post. What Arianna Huffington has done for writers is absolutely extraordinary. She is one of my great heroes and mentors. She has made it possible for a greater democracy in media and in news and in honoring multiple perspectives and voices from a much greater variety of life. Reading the Huff Post gives me the confidence to strengthen my own voice even further, to really say what I mean and say it strong the model of the Huff Postt brings me great pleasure to participate in this effort and to be part of Huff Post in any way I can.

9. How do you balance your writing life with your leadership of LitLife and LitWorld?

Well, I don’t sleep much!! But I love so much what I do. I always say my two hobbies are children and stories. Since I get to do what I love, it doesn’t feel hard to balance it all. As for the writing specifically, it pours out of me because it’s all about all that. I think if you stay close to what you love, you can truly balance a lot. I make sure to rest on the weekend, though. I always take a long nap on Saturdays, right on the couch! I love that too! It is important for all writers to take a break, even when the writing is going well. Sometimes my best ideas are when I am doing a cycling class or taking a walk with my husband or talking with our daughters.  Contrary to popular opinion, the writing process isn’t always about sitting down and writing. Sometimes it’s about getting out and letting people change you.

10. Are there any upcoming events or new writing projects we should look out for?

Yes! We have World Read Aloud Day coming up on March 7th. I’d love all your readers to become “WRADVOCATES” for WRAD (World Read Aloud Day!).

The best writers are those writers who have fallen in love with words. That’s what WRAD is all about.

The winner of last week’s contest is Crystal Ord! Thanks for reading our blog.

Andrea Hurst has over 25 years experience as a published author, developmental editor for publishers, and skilled literary agent. She works with both major and regional publishing houses, and her client list includes emerging new voices and New York Times best-selling authors. Andrea represents high profile Adult Nonfiction and well crafted fiction. Her clients and their books have appeared on the Oprah Show, Ellen DeGeneres Show, Good Morning America, National Geographic network and in the New York Times.

Katie Flanagan is a fiction major at Northwestern University. She is currently an editor with Booktrope and a reader for Pink Fish Press. In the past, she has interned with Andrea Hurst Literary Management and the Northwest Institute of Literary Arts. Her favorite genre is women’s fiction, but she reads any fiction put in front of her. Check out her blog about the writing life at katieflanagan.wordpress.com and follow her on Twitter at @K_Flanagan.


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AUTHORNOMICS Interview with Regina Brooks

By: Andrea Hurst

With a publishing industry that is ever in flux, it can be hard for an aspiring author to figure out what information is relevant and what she needs to do to be successful. Recognizing this, literary agent Andrea Hurst and writer and blogger Katie Flanagan present a series of weekly interviews with publishing industry specialists. The AUTHORNOMICS Series features literary agents, editors, authors, marketing experts and more talking about their opinions on the publishing industry, writing, and what a writer needs to know.

If you have questions for upcoming guests on the AUTHORNOMICS Interview Series, email them to authornomics@andreahurst.com.

Interview with Agent Regina Brooks

Regina Brooks is the founder and president of Serendipity Literary Agency LLC, based in Brooklyn, New York. Her agency has represented and established a diverse base of award-winning clients in adult and young adult fiction, nonfiction, and children’s literature.   She has held senior editorial positions at John Wiley and Sons and McGraw-hill companies. Brooks is the author of the titles  NEVER FINISHED NEVER DONE  (Scholastic), WRITING GREAT BOOKS FOR YOUNG ADULTS (Source Books), the forthcoming title YOU (REALLY) SHOULD WRITE A BOOK: WRITING, SELLING AND MARKETING YOUR MEMOIR ( St. Martin’s Press) and  has edited over  nearly 100 titles and was blogger for the Huffington Post. Brooks is also on the faculty of the Harvard University publishing course and the Whidbey Island Writers MFA program and annually teaches at more than twenty worldwide conferences.  She has been highlighted in global media outlets including Forbes, Media Bistro, Essence Magazine, Ebony Magazine. Writers Digest Magazine, The Writer, and Publishers Weekly,  In November 2010, she launched a new publishing imprint called Open Lens.
Regina is giving away a copy of her book, Writing Great Books for Young Adults! Comment on this interview within the week to enter.

1. Before starting Serendipity Literary Agency, you were an aerospace engineer. What made you switch into publishing? Are there any skills that ended up crossing over from engineering?

Publishing offered me a place to use on a daily basis both the left and right brain.  I love  science and math, but at my core I’m truly a creative.

As an engineer I saw myself looking at a system and trying to figure out where the potential setbacks or failures might be in that system.  It was about design and then troubleshooting.  I see the same process as an editor. You look at the system (the book) and try to determine how well it has been designed.  Where the failures might come in.  For example, the plot might be wonderful, but the characters might be 2-dimnesional.  There’s the flaw in the system.

2. What were some of the lessons you learned in starting your own business?

It’s great to have a plan and a strategy, but you also have to be extremely flexible and willing to shift.

It’s great to have the knowhow but you have to delegate and outsource.  There are only  24 hours in a day.

People always say that it takes money to make money, but I learned that you are as rich as your resources.

3. You are also involved in the Y.B. Literary Foundation, whose mission is to promote the reading of literature for youth. What are some of the challenges in getting youths to read? Is there any universal thing you find they look for in books?

I believe young people love to read; they just need access to literature. This is what YB Literary Foundation organization strives to do.  We provide this access. Young people’s reading desires are diverse, but the common things they all look for are entertainment and relatability.

4. You named your agency “Serendipity.” How much do you think serendipity plays into getting published?

Serendipity is the act of finding valuable things you weren’t necessarily looking for.  I think  authors should  view the process of getting published  in very focused and deliberate way.  They should identify the ideal agents and the ideal publishers for their work.   Yes, luck does play in to some degree, but as you know people can make their own luck.

5. You were first involved in the publishing house side of the industry before becoming an agent. Can you talk a little bit about the difference between working for a big house like McGraw-Hill and running your own agency?

I think the biggest difference from working in house is that I was in the position to say yes or no to projects. Also when I was in house I was limited in the range of titles I could work on. I was primarily editing and acquiring technical titles. As an agent I have the opportunity  to work on a variety of titles and with a variety of authors.

6. What are some of the most common mistakes you see in submissions?

I would say the most common mistakes are forgetting that the agent doesn’t know who you are, so you must sell yourself and your platform.  Often times, authors are afraid to brag about themselves, and agents really want to see this.  Also, authors don’t spend enough time crafting their query letters and customizing them to the agents needs. Also the query is a place where authors should help the agent to understand the uniqueness of their submission and project, especially as it relates to genre fiction.

7. Do you think the role of a literary agent is changing in this publishing climate?

Yes, the role of the literary agent is definitely shifting and it’s an exciting time. Literary agents are even reconfiguring their business models.   Many agents have started ebook publishing divisions where they directly publish the authors ebook edition.  Technology has created opportunities for agents to   develop outlets for writers that have never seen before. Last year I partnered with Marie Brown, and Marva Allen and created an imprint called OPEN LENS that is distributed by Johnny Temple’s AKASHIC books. Our first title, MAKEDA written by Randall Robinson, was published this September.  Also at  Serendipity Literary Agency, we are  driving sales by managing our  authors  international revenue streams by tapping foreign booksellers directly to sell their books

8. Can you tell us about the types of books you specialize in and what you are looking for right now?

Serendipity Literary Agency is a full service agency and we are interested in a broad spectrum of books.  The agency is now in its 11th year and we’ve expanded.  We added some wonderful new talent in, Karen Thomas, Dawn Michelle Hardy, Folade’ Bell.  Writers can feel confident that their genre will find a home at the agency.  But I’m specifically looking for narrative nonfiction, pop culture, humor and, of course, excellent YA.

9. What is the best piece of advice you have for an aspiring writer?

Develop yourself as an expert on a topic and connect with other people who care about that same subject, hone your writing craft, and write something unique.  Build an audience of people who love your writing even before you get the book deal that way you can help the publisher know who your audience is.  Be patient. Be creative.  Be a reader.  Today it feels like there are more writers than readers.  One of the first questions I ask aspiring writers is “what books have you read in this genre, or on this topic.”

10. Do you have any upcoming projects or classes for writers to look out for?

I’m currently hosting a YA DISCOVERY CONTEST for NANOWRIMO, in conjunction with Gotham Writers Center.  Writers need only send in the first 250 words of their YA novel. www.writingclasses.com/yapitch

I’m most excited about a new tea line I have developed called Possibiliteas. The tea line was specifically developed for writers to help them with the creative process.  The line launches this week at possibiliteas.com

Andrea Hurst has over 25 years experience as a published author, developmental editor for publishers, and skilled literary agent. She works with both major and regional publishing houses, and her client list includes emerging new voices and New York Times best-selling authors. Andrea represents high profile Adult Nonfiction and well crafted fiction. Her clients and their books have appeared on the Oprah Show, Ellen DeGeneres Show, Good Morning America, National Geographic network and in the New York Times.

Katie Flanagan is a fiction major at Northwestern University. She is currently an editor with Booktrope and a reader for Pink Fish Press. In the past, she has interned with Andrea Hurst Literary Management and the Northwest Institute of Literary Arts. Her favorite genre is women’s fiction, but she reads any fiction put in front of her. Check out her blog about the writing life at katieflanagan.wordpress.com and follow her on Twitter at @K_Flanagan.

The winner of last week’s giveaway is Crystalord! Thanks so much for reading our blog.

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AUTHORNOMICS Interview with Texillian Armadillion

By: Andrea Hurst

With a publishing industry that is ever in flux, it can be hard for an aspiring author to figure out what information is relevant and what she needs to do to be successful. Recognizing this, literary agent Andrea Hurst and writer and blogger Katie Flanagan present a series of weekly interviews with publishing industry specialists. The AUTHORNOMICS Series features literary agents, editors, authors, marketing experts and more talking about their opinions on the publishing industry, writing, and what a writer needs to know.

If you have questions for upcoming guests on the AUTHORNOMICS Interview Series, email them to authornomics@andreahurst.com.

Interview with Texillian Armadillion

Texillian Armadillion (aka Tex) lives in a mysterious attic filled with wondrous words, floating around the dust the way that invisible notes of a piano float through a concert hall. Tex is keeper of the tales. He is a voracious reader and loves to watch as words float from a person’s mind to the page. He is the Editorial Director of the macabre children’s magazine Underneath the Juniper Tree and loves every second that he gets to work with writers and artists to inspire creativity in the minds of young ones. Tex has a special gift, he hears a symphony when he reads words. He sees a painting when he watches alphabet letters dance with the dust bunnies in the attic. He only asks one thing of you, if you use his beloved words, please make them count. For each individual letter has a tale to tell, a life to live.

Trick or treat! One lucky commenter will win a free workshop of a macabre children’s short story by Tex. Just comment on this interview within the week to enter!

For more on Tex, visit the following links:

Website: http://underneaththejunipertree.com/
Facebook: https://www.facebook.com/pages/Underneath-The-Juniper-Tree/205816152785730
Twitter: Tex- @underthejuniper / MM- @junipertreelit
Issue Archive: http://issuu.com/underneaththejunipertree
Google+: https://plus.google.com/113111789856642510763/posts

1. Can you tell us a little bit about what Underneath the Juniper Tree does and what your inspiration was for starting it?

Underneath the Juniper Tree takes all the monsters that hide in your closet and under your bed, pulls them out in the open and celebrates them.

We are a non-profit children’s macabre literature and art magazine that is published monthly online, with additional material, contests, giveaways, etc., on our website almost daily. Being the macabre delicacy that we are, our biggest inspirations are artists such as Dave McKean, Mark Ryden, Maurice Sendak and the like. Our literature inspirations range from classics such as Aesop’s fables, R.L. Stine, Edward Gorey, Neil Gaiman, Lewis Carroll, H.P Lovecraft, and of course The Grimm Brothers. Their story Juniper Tree is, in fact, our magazine’s namesake.

In each issue, we strive to accomplish two things: 1. Support new and budding artists and writers and 2. Promote the most creatively fantastical and darkly neurotic literature and art that has been much loved over the centuries. UTJT is not about cheap thrills. It is about creatively macabre literature that leaves you chilled long after you have left the page. Often there is a sense of melancholy in our stories, but we balance it out with a healthy dose of darkly hilarious stories and poetry.

UTJT, run by Marjorie Merle and myself, was created out of the devastating loss of another fantastically dark children’s publication, Crow Toes Quarterly. CTQ was a mysterious and grim literature and art printed quarterly for children. Marjorie, many of our dear friends, and myself not only loved and supported this independent publication but contributed to it as well. Therefore it was a huge disappointment to many people when it was confirmed in the spring of 2011 that CTQ would be closing its doors and ceasing publication due to budget issues.

In its departure, Marjorie and I decided that with our combined set of skills in literature, editing, art, design, marketing, and the world of publishing we could help revive the magazine and keep its legacy alive. With the blessing of the founder of CTQ, we started Underneath the Juniper Tree as a simple blog in April 2011, and in June we published our first monthly e-zine. We have been publishing monthly ever since.

We are continually astonished with the support and contributions we receive. Just last month, the wonderful Dave McKean (Coraline) and Jonathan Maberry (Rot & Ruin series, Simon & Schuster 2010) both contributed to our humble little magazine. That is on top of the many other extremely talented contributors that make our magazine what it is because of their love for the dark art and providing children with a creative outlet like no other. To this day, no one has been compensated in any way, including Marjorie and myself. It’s a labor of love, and we love to labor on it.

Our goal for UTJT is to continue the free online monthly but eventually start a subscription based quarterly.

2. Why partner with Marjorie Merle?

UTJT was initially the brainchild of Marjorie Merle (or MM as she is known around our dark circle). MM contributed to CTQ quite a bit, and thus when it closed down, she had the idea to start another outlet for dark children’s literature and art. Marjorie is a close, dear friend of mine, and she asked if I would be willing to come on board to help her achieve this goal.

We compliment each other very well. We have very similar taste in art and literature, which bodes well for the magazine—not a lot of arguing about what goes in and what stays out. But whereas Marjorie is professionally trained in art and design, I am professionally trained in editing and marketing. So after we got our wits about us, Marjorie became UTJT’s Art Director and I became the Editorial Director. The greatest part, however, is that we are both creative artists in our own right and where one of us is lacking, the other is right there to help support and build up that particular skill. MM is quite fantastic at editing and I know a little something about art and design myself. So we are always able to step in and fill each other’s shoes from time to time. We truly make a devilish team.

3. What, to you, makes a story scary? Why are they so compelling?

While preparing for the November Issue, we had a particular piece that involved a great deal of detailed torture. While whimsical in a way, because a doll was carrying out the torture, both MM and I agreed that the realistic nature of the torture was too extreme and instead of being “scary” it was just gross. The torture scenes were easy to cut out, and leaving those particular scenes up to one’s imagination made the story so much creepier.

So to directly answer your question, a scary story happens in your mind. The words and images on the page are simply there to help your imagination in the right direction—especially in children’s literature and definitely for UTJT. Now, of course you have many classic horror stories that use very graphic imagery, but they are horror stories, not macabre literature, which is what we strive for.

On that note, UTJT loves to work with select scary stories—for example: we have a Royally Beheaded series that uses very graphic imagery, but what we love more than anything is a good dark tale. Dark tales are so compelling because people rarely let their mind wander into those grim recesses. We all have them. Our minds are chock-full of mischievous little ghouls that only make an appearance when we are walking down a dark alley alone, or when we are lying in bed at night and we hear something go bump.

So when someone has the opportunity to explore those darker areas of their mind in a great piece of literature, or a wonderful piece of art, it’s compelling and it intrigues. We seek after the unknown, also known as what we fear. It’s human nature.

4. You accept general submissions for children’s stories. What are some of the mistakes you see when writers write for children?

Yes, we love general submissions! We love to see what macabre, grotesque minds occupy the world.

One thing I have noticed lately while editing is that people forget that in order to appeal to a target audience you must appeal to a target audience. We’ve had stories written about teenagers doing macabre things, or even adults. Although the story concept may be wonderful, I’ve always written back saying, “Make them kids!” We write for children. Children love to read about other children doing mischievous things, or perhaps… getting their heads lopped off (Juniper Tree by The Brothers Grimm). Why do you think the majority of the Grimm tales were about children in peril? We have a great piece coming out in our November Issue called Bone Music that initially started out with an adult couple. The concept was wonderful, so we had the writer change the adult couple to a younger brother and sister pair. The bottom line is that children don’t relate to adults as well as they do to other children.

That’s not to say there cannot be any adults in our stories. Some of our stories feature adults (again, the Royally Beheaded [RB] series). But there has to be an appeal to children. In the case of the RB series, it’s educational with a terrifying or gruesome twist. Darling Dire, the author of the RB series works very hard to use historical fact, one of the reasons we picked up the series. It’s historical, but gruesome. It teaches children some history in a unique manner.

This is good advice for writers of any genre for kids: Your main protagonist (or antagonist in many of our stories) should only be a few years older than your target audience. Writing for an 8-year-old? Your character should be 9-12, and so forth.

5. You pair the stories with artwork. What do you look for in artwork, and what does it add to the writing?

The question is: what doesn’t a great piece of art add to a story? UTJT is just as much an art magazine as it is a literature magazine. Initially, we had a short stories section, and we had an art section. But then we had artists wanting to work with writers and vice versa. Soon we had not one but two, three, even four illustrations for some of our stories. Art is just another stepping stone to help build a child’s imagination. A lot of our art is quirky, whimsical, and abstract enough, that the reader can add his or her own interpretation. We would never want the art to hinder the reader’s imagination.

We obviously look for macabre, whimsical art. We send out stories to the artists and they chose what they think fits their style and then they create pieces for the stories. Sometimes we will find an amazing piece of art, solicit the artist, and a writer will create a story based around that art piece.

As an artist, new or veteran, it is always a great thing to start up a portfolio of your work. This helps publications like UTJT get a strong sense of your work so that we can determine whether you are right for our magazine or not.

6. Since Underneath the Juniper Tree is primarily an online publication, how do you go about driving traffic to your site? Do you advertise to the children or their parents or both?

While we are a children’s magazine, we have a huge adult demographic. Which does not surprise us in the slightest. After all, we are all still reading Alice in Wonderland and The Chronicles of Narnia, aren’t we? Adults never want to leave that part of their life behind. It’s the Peter Pan Syndrome. Therefore, we promote our publication everywhere. Facebook and Twitter have been great ways to drive traffic to our site and publication. But word of mouth is absolutely priceless.

We have, on average, about 50-60 contributors in each issue. Say each one of them tweets the issue’s release, or facebooks the issue a couple times a month, we’ve just added about 1000 potential viewers per contributor. It becomes a we—a wonderful web of readers and art lovers who want to support the magazine. We also have the help of our dark partners in crime: The good folks over at The Daily Dead (http://dailydead.com/) who promote us each month. Our good friends at Dreadful Tales and Kinderscares (http://dreadfultales.com/) do a great deal of promotion for us as well as The Lit Coach (http://thelitcoach.blogspot.com/) and several other wonderful powerhouses in the industry. Just last month, we did a contest with Literary Asylum (http://literaryasylum.blogspot.com/) and Walden Pond Press. Having the support of a major publishing imprint like Walden Pond was wonderful for us.

Of course, it doesn’t hurt that I have had many courses in marketing and know the appropriate steps to take in order to be seen. If a writer is truly serious about any type of Guerilla Marketing, they should look up online courses or read books published on the subject. It’s a wonderful skill to have in this industry.

But specifically for UTJT, it’s truly a matter of supporting art. Support others and you will be supported tenfold. This is an extremely important lesson for all budding writers and artists. Build a community for yourself. Support others and they will support you.

7. What is your best piece of advice for aspiring writers?

To borrow a quote from one of our biggest inspirations: “…short stories are the best place for young writers to learn their craft: to try out different voices and techniques, to experiment, to learn.”
—Neil Gaiman

Aspiring writers need to…ahem…write. Every day. And as Gaiman says, short stories can be the best place to learn your craft. Most of us wouldn’t buy a pair of jeans without trying them on. You take about a hundred pairs into the dressing room and leave with one or two. It’s quite similar with writing. Don’t write something just because you think it will sell or because it is trendy. Write what fits you. Write what you are passionate about.

8. What are you dressing up as this Halloween?

I’m going as a skeleton. It’s kind of my thing. I’m convincing MM to dress up as me this year!

Happy Halloween!

Andrea Hurst has over 25 years experience as a published author, developmental editor for publishers, and skilled literary agent. She works with both major and regional publishing houses, and her client list includes emerging new voices and New York Times best-selling authors. Andrea represents high profile Adult Nonfiction and well crafted fiction. Her clients and their books have appeared on the Oprah Show, Ellen DeGeneres Show, Good Morning America, National Geographic network and in the New York Times.

Katie Flanagan is a fiction major at Northwestern University. She is currently an editor with Booktrope and a reader for Pink Fish Press. In the past, she has interned with Andrea Hurst Literary Management and the Northwest Institute of Literary Arts. Her favorite genre is women’s fiction, but she reads any fiction put in front of her. Check out her blog about the writing life at katieflanagan.wordpress.com and follow her on Twitter at @K_Flanagan.


 

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AUTHORNOMICS Interview with Bill Kenower

By: Andrea Hurst

With a publishing industry that is ever in flux, it can be hard for an aspiring author to figure out what information is relevant and what she needs to do to be successful. Recognizing this, literary agent Andrea Hurst and writer and blogger Katie Flanagan present a series of weekly interviews with publishing industry specialists. The AUTHORNOMICS Series features literary agents, editors, authors, marketing experts and more talking about their opinions on the publishing industry, writing, and what a writer needs to know.

If you have questions for upcoming guests on the AUTHORNOMICS Interview Series, email them to authornomics@andreahurst.com.

Interview with Bill Kenower, founder of Author Magazine

Bill Kenower is the Editor-in-Chief of Author magazine, and the author of the novel One Year in Jeopardy. He writes a daily column for Author in which he explores how the books we write and the lives we lead are not so different. He is also a lecturer and writing coach. You can learn more about Bill at his website.

1. You are editor-in-chief and founder of Author magazine. What was your inspiration for starting the magazine?

My Hollywood pitch for Author would be: Writer’s Digest meets The Secret. I wanted to create a writing magazine that provided more than advice on craft and publishing. I felt there were lots of great magazines out there already providing that information. In my experience, it was not always so difficult to learn how to write a story or a query letter, but it was consistently challenging to cope with the fear and uncertainty that can and frequently do go hand-in-hand with this profession. My focus in the interviews, in my daily column, and in some of the articles I buy is: How do you learn not just to author your books, but become the author of your own life?

2. What are some of the benefits reading your magazine can offer writers?

Companionship. At Author you can watch and listen to established and first-time authors talk about the experience of becoming writers, of sitting down every day to a blank page, of being rejected, of not knowing how to finish a story, of hating the middle. Everyone goes through it, but at your desk you can sometimes forget this. Author, I hope, reminds you that you are not in fact alone.

3. You live in Seattle, Washington, as do a number of our guests. Can you tell us about the literary scene there?

Seattle is lousy with writers. I interview writers from all over the country, but I could easily limit myself just to Seattle and never run out of writers. Seattle also has a great reading population. We are always a part of book tours both nationally and internationally. Aside from New York, I can’t think of a better town for a writer to live in – and it’s lot cheaper here than in NY, and the winters are warmer!

4. You have also been a game writer, actor, playwright, sommelier, and bartender. How have those diverse experiences helped you as a writer and editor?

All those experiences taught me about life. Writing classes and magazine are great, reading books is great, but nothing will teach you more than life itself. Writing is just translating what I learned when not writing.

5. You often speak to groups about the writing life. What are some of the struggles people most often ask you for help with, and what is the best piece of advice you give?

People want to know how to be successful. That’s always the biggest question. How can I be a successful writer? The answer: Write what you love. The only question a writer should ever ask him or herself is not, “What do agents want?” or, “How can I get a big contract?” or, “What markets are hot right now?” but rather, “What do I most want to say?” If you answer that successfully, your job is done.

6. You have an excellent blog for Author magazine. What are your tips for writing a successful blog?

See above. Also, trust. I never really know what I’m going to write about every day, but I have found that if I trust myself, if I ask, “What’s the very best thing I can share today?” something comes. It’s a great discipline, writing a short column every day. There’s no time to doubt yourself.

7. You work in various capacities with Pacific Northwest Writers Association. How do you interact with them on a professional level?

The PNWA is great. Not only do they fund Author, they also provide all kinds of support for local writers. If you’re not a member, become one. Technically, I am a member of the board. In that capacity, I help mostly with rounding up writers for the yearly conference. In truth, the other board members are the ones who put the conference together, and put the monthly meetings together. I am amazed at how much this small and unpaid group of people gets done.

8. What are some of the most interesting interviews you have done for the magazine?

That’s a tough one, but here goes: Andre Dubus because he is so eloquent about the link between his life and his work; Henry Winkler because he spoke so compassionately about a subject near and dear to me; Geneen Roth because she is one of the wisest and most articulate people I have ever met; Sir Ken Robinson because he showed me how to talk about the things you love with humor and precision; Richard Bach because he showed how easy success should feel.

And finally, Somaly Mam. Of all the people I have met because of Author, none has affected me as profoundly as Somaly Mam. After thirty minutes with this woman I understood unquestionably that suffering is nothing and love is everything. It was a done deal after that.

9. For anyone interested in starting a writing-related magazine, what advice would you offer them?

Create the magazine you can’t find on the internet or the newsstand. Create the magazine you’ve been looking for.

10. Do you have any upcoming projects or events to keep an eye out for?

I am currently working on a memoir of sorts called No One Is Broken, about how raising a son on the autism spectrum taught the meaning of life. I will be sure to let everyone know once we have our publisher lined up!

You can visit my website to learn more about me, or stop by Author for some inspiration and advice.

Andrea Hurst has over 25 years experience as a published author, developmental editor for publishers, and skilled literary agent. She works with both major and regional publishing houses, and her client list includes emerging new voices and New York Times best-selling authors. Andrea represents high profile Adult Nonfiction and well crafted fiction. Her clients and their books have appeared on the Oprah Show, Ellen DeGeneres Show, Good Morning America, National Geographic network and in the New York Times.

Katie Flanagan is a fiction major at Northwestern University. She is currently an editor with Booktrope and a reader for Pink Fish Press. In the past, she has interned with Andrea Hurst Literary Management and the Northwest Institute of Literary Arts. Her favorite genre is women’s fiction, but she reads any fiction put in front of her. Check out her blog about the writing life at katieflanagan.wordpress.com and follow her on Twitter at @K_Flanagan.


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AUTHORNOMICS Interview with Priscilla Long

By: Andrea Hurst

With a publishing industry that is ever in flux, it can be hard for an aspiring author to figure out what information is relevant and what she needs to do to be successful. Recognizing this, literary agent Andrea Hurst and writer and blogger Katie Flanagan present a series of weekly interviews with publishing industry specialists. The AUTHORNOMICS Series features literary agents, editors, authors, marketing experts and more talking about their opinions on the publishing industry, writing, and what a writer needs to know.

If you have questions for upcoming guests on the AUTHORNOMICS Interview Series, email them to authornomics@andreahurst.com.

Interview with Author and Teacher Priscilla Long

Priscilla Long’s new science column, Science Frictions, appears each Wednesday on The American Scholar website (www.theamericanscholar.org). Her most recent book is The Writer’s Portable Mentor: A Guide to Art, Craft, and the Writing Life Her poems, stories, and creative nonfictions appear widely in journals such asThe American Scholar, The Southern Review, Raven Chronicles, Web Conjunctions, The Alaska Quarterly, Fourth Genre,, Tampa Review, and Passages North. Her awards include a National Magazine Award. She teaches writing and is author of Where the Sun Never Shines: A History of America’s Bloody Coal Industry. She serves as Senior Editor for www.historylink.org, the online encyclopedia of Washington state history. For more information please visit www.PriscillaLong.com.

 

1. You have written a variety of things, including a history of the coal industry, short stories, and a guide to the writing craft. Are there writing rules that cross all genres, and are there rules that are specific to the modes of writing?

I also write poetry and I write science. Many—so many!—strategies and techniques (I wouldn’t call them rules) cross genres. The use of metaphorical language. The use of language as sound, as a musical instrument. Voice. Dramatic story structure. All of these cross from poetry to novel to creative nonfiction to memoir. And there are mixed-genre forms. Of course genres also have shapes native to them: poems have lines, novels have scenes, newspaper stories and romance novels and screen plays have strict forms.

As I was starting out as a writer, working in several genres was a disadvantage. I did not do so out of any sort of conscious career move but because in the 1960s and 1970s I couldn’t bear the idea of giving up writing poetry during the years I was both working as a press operator in a print shop and—in my spare time and on vacation—doing research on the history of coal mining. And then I couldn’t stop myself from starting to write memoir. I just wanted desperately to be a “great” writer, and of course, had no idea what I was doing. The word career was not in my vocabulary.

And in that career sense, one genre could detract from another. I once had a lovely history fellowship at Harvard’s Bunting Institute. There, one of my fellow scholars earnestly advised me to remove my published poems from my CV.

But, ultimately, crossing genres has paid off. It has paid off in terms of skills acquired and it has paid off in that gradually the world becomes happier and happier to let you the writer write whatever it is you want to write.

Example: I could put a ghazal (a formal type of poem) in my creative nonfiction titled “Genome Tome” because I was at the time writing a series of ghazals and because I had been composing poetry for thirty years and knew something about how to work on a poem. The cross-genre work (including a lot of science) “Genome Tome” appeared in The American Scholar and later received a National Magazine Award.

Science leaks into poetry and memoir; poetry leaks into fiction; stories leak into history and into science. Both technique and subject matter have permeable boundaries.

2. As a teacher of writing, what are some of the most common mistakes you see beginning writers make?

I see two kinds of errors.

I see writers pitching memoirs and novels when they don’t know how to write a sentence. They have no regular system for learning craft and don’t realize that you must have a regular system for learning craft. They have attended ten seminars on how to get an agent and none on how to write a simile, how to write a compound sentence and what that sentence might be good for, how to open, how to make an object hold a backstory, how to dress a character to index that character’s changing world view, how to use color in prose, and on and on. And I must note that many critique groups have little to say about most of these matters. The critique group is important, but it’s no substitute for the writer’s own program for learning craft.

Then I see the opposite sort of writer who writes for years without ever sending anything out. Or sends something out once or twice and it gets rejected and this writer goes into a major funk. Nothing gets published this way.

A piece never sent out, never exposed to a stranger’s cold eye, is never finished. Those last touches before shipping it out the door are not optional. How many pieces do you have finished and circulating? I am currently making 200 submissions a year (of perhaps fifteen pieces). My motto is Quantity, quantity, quantity. Finish, send out; finish, send out; finish, send out. My list of publications is currently taller than I am (and I am not a short person), and yet I still get blizzards of rejections.

The process of creating work stands in dynamic relationship with the process of getting the work into the world, and one of our tasks as writers is to get those two sides into balance.

3. You are also editor of www.historylink.org, an online encyclopedia of Washington state history. Can you speak a little about writing, editing and maintaining a blog?

HistoryLink.org, the online encyclopedia of Washington state history, is not a blog, but it currently offers more than 6,000 essays, all edited by me over the past twelve years. (The essays are commissioned and written by our professional staff and by freelance professional journalists and historians.) We are now building a terrific editorial staff that goes beyond yours truly. We add about one essay per day, fully researched and sourced. Like I said, not a blog.

I hear a lot about the importance of having your work edited before sending it out to be reviewed by one of the gatekeepers, whether editor or agent. And I agree. But I further say that it’s important for a writer to gain, through slow but steady craft study, the kind of skill that good editors have. Nothing can help a writer more. The virtuoso writers are positively erudite when it comes to the comma, the em-dash, the fragment.

Now, about blogs. My blog-column, Science Frictions, appears weekly on The American Scholar website (www.theamericanscholar.org). But hey, it’s not a true blog. As we speak No. 6 has just been posted and I am working today on No. 25. Each one is vetted and edited by the Scholar staff. So, though it appears weekly online, it’s more like a column than a blog.

About true blogs, written, edited, and posted by the writer. I see the good in them and I also question them. (I don’t yet write a true blog but haven’t written off the idea either.)

On the good side, blogging seems a nice way to begin writing a book, day by day, week by week, meanwhile gathering an audience for the book as well as feedback, sources, suggestions, and fans. I am reading The Happiness Project by Gretchen Rubin, a fine book first blogged. (Of course after blogging you rethink, rewrite, rethink some more, rewrite some more, before bringing out the actual book.) There are other famous books that started as blogs. Also there are excellent blogs that track particular subjects. One example is Michael Hood’s blog, Blatherwatch, on right-wing radio.

Now, what I question about blogging is the idea of devoting so much writing time to writing for the immediate audience, as if such an instant airing is conducive to the creator’s best work. And if not, then how much time is the writer to devote to it? What is the purpose? We all need an online presence, granted, but that can be a well-kept website, a Facebook page, Twitter, etcetera, and need not be a blog.

Blog instead of journal? Blog out a poem? Are we attempting to be acceptable to an audience before putting down a single word? What of that sense of interiority, the turning inward, the writer’s relationship with the work itself that artworks require of the artist? What of the finding of creativity studies that artists who keep the problem open longest create the best works? What if our thoughts are controversial? Should we just suppress them because to the blogger “writing” means writing to our followers and fans? Don’t some things need to be worked out over a longer period of time? Blogging requires putting out first thoughts on the subject or in any case second or third thoughts, since the one cardinal rule is that you can’t let the thing lapse into desuetude. So, questions.

4. One way your writing has been recognized has been the honor of being a Jack Straw writer. Can you talk a little bit about finding a writing fellowship or program? What does it take to become a Jack Straw writer?

For me becoming a Jack Straw writer was quite simple. I applied every year for ten years until I was finally one of those chosen!

I believe in applying for two grants or fellowships per year, year after year after year. I got this idea from my brilliant twin sister, Pamela O. Long, who has received virtually every grant from the Guggenheim to the Getty. (Pamela is a historian of science and technology.) She says apply for two, because often you have to apply over and over to get it. And don’t apply for more than two, because it takes up a lot of time. And get advice on your app (sometimes the organization offering grants will provide feedback after rejection; other times someone who may know something will offer feedback in exchange for coffee or something).

Applying for grants, residencies, and fellowships forces the writer to focus a particular project or articulate an artist’s statement. It’s not really a waste of time even if you don’t get it this time.

5. The main focus of Jack Straw writers is to help writers include oral storytelling into their process. Can you talk about some of the things you learned from this?

Oral presentation whether at an open mic or on the radio is a key skill for any writer. Enter Jack Straw, which provides a super-fun and illuminating context for developing a work and then the skill to present it orally. We had a class in performing, a recorded interview, practice using a mic, and opportunities to perform in the community. I must say I’ve never had more fun. The other writers were terrific and the whole experience, which goes on for a year, was fantastic.

6. What drove you to write The Writer’s Portable Mentor? In what way is your book is different from other writing books on the market?

I wrote, tested, and developed The Writer’s Portable Mentor: A Guide to Art, Craft, and the Writing Life over about fifteen years as instruction sheets for the adult writers I coach and teach. Certainly, there are some damn good how-to-write books out there, but this one offers quite a bit more craft technique. Many of its creative approaches and career strategies are drawn from my years-long study of the practices and choices of high-level creators from Georgia O’Keeffe to Picasso. Any beginner would profit greatly from The Writer’s Portable Mentor, but it is also meant for the advanced writer, the one working on his third novel, on her fortieth essay. I myself continue to do the exercises (along with my classes) because they are meant to be carried out in conjunction with work in progress (not as a digression) and because they are a working writer’s exercises.

7. You got an MFA at the University of Washington. There is a lot of talk these days about the different MFA programs and what value they offer writers. What was your experience?

I was deliriously happy to be accepted into the MFA program at the University of Washington in 1987, just after completing my history of coal mining and finding an agent to purvey it. I attended from 1988 to 1990. Where the Sun Never Shines: A History of America’s Bloody Coal Industry came out in 1989, and I received the MFA in 1990. My first year I worked as a TA and taught one freshman composition course per quarter. (This was grueling, many hours per week, but boy did I learn stuff.) My second year, my then-husband gave me the gift of a year just to read and write in the program. That year was utopia. I read Yeats for six months. For my critical thesis I read 500 short stories. I worked with Hazard Adams and Heather McHugh and David Bosworth and Colleen McElroy. I and my fellow MFA writers spent hours and days yakking about literature. I was in heaven.

This doesn’t mean I think every writer should apply to the typically expensive MFA programs. Before my MFA, I spent considerable time in community-based writing classes (like the ones I now teach). These are invaluable, and can be as good as or better than a class in an MFA program. I find myself to some extent at odds with the main (but not sole) technique of MFA programs, which is the workshop. (As one who participated in a lot of workshops, I must say that the form of a sentence was never once mentioned in any workshop I ever attended. That should give you pause.)

Ultimately we are all autodidacts. We teach ourselves, and we take any class that will help us produce, give us a social context for our writing, and help us to get to the next level of skill. I myself still try to take a class now and then, to shake up my knowledge base, learn more, and produce some work.

If you want to go on the academic job market though, you need that MFA. But if you don’t, it comes down to an individual decision. It will not by itself get you a job. It is not really an answer to anything. But it may be just what you need at this time in your development. Or not.

8. What is the definition of a successful writer to you?

A successful writer is one who writes every day, even if only for fifteen minutes. Do this for a year, for two years, for ten years. Of course on some days you will get more time. But five hours one day cannot buy you a single minute on the next day. On that next day, you still put in your fifteen minutes. Now you are doing what the world-class creators do. Creativity studies and cognitive neuroscience has determined one very simple thing: Geniuses practice more.

9. What is the best advice you can give struggling writers on how to polish their craft?

My first bit of advice, and I’m not kidding, actually, is to get yourself a copy of The Writer’s Portable Mentor: A Guide to Art, Craft, and the Writing Life. And my second bit of advice is to begin working your happy way through that book.

10. Do you have any classes or events coming up soon where writers can connect with you?

I post my classes on my website (PriscillaLong.com). It is an unfortunate fact that they fill fast and are difficult to get in to. My weeklong seminar on The Art of the Sentence, The Art of the Paragraph, held in July 2012 at the Taos Summer Writer’s Conference, is seldom completely full and I heartily recommend it. In the upcoming weeks I will be at the Whidbey Island Writers Association’s Whidbey Island Lockdown Retreat and at the Skagit Valley Writers League (November 12 in Mount Vernon) teaching the art of the sentence. I will be at the fabulous Chuckanut Writer’s Conference in Bellingham in June 2012.

Andrea Hurst has over 25 years experience as a published author, developmental editor for publishers, and skilled literary agent. She works with both major and regional publishing houses, and her client list includes emerging new voices and New York Times best-selling authors. Andrea represents high profile Adult Nonfiction and well crafted fiction. Her clients and their books have appeared on the Oprah Show, Ellen DeGeneres Show, Good Morning America, National Geographic network and in the New York Times.

Katie Flanagan is a fiction major at Northwestern University. She is currently an editor with Booktrope and a reader for Pink Fish Press. In the past, she has interned with Andrea Hurst Literary Management and the Northwest Institute of Literary Arts. Her favorite genre is women’s fiction, but she reads any fiction put in front of her. Check out her blog about the writing life at katieflanagan.wordpress.com and follow her on Twitter at @K_Flanagan.

 

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AUTHORNOMICS Interview Series with Vickie Motter

By: Andrea Hurst

With a publishing industry that is ever in flux, it can be hard for an aspiring author to figure out what information is relevant and what she needs to do to be successful. Recognizing this, literary agent Andrea Hurst and writer and blogger Katie Flanagan present a series of weekly interviews with publishing industry specialists. The AUTHORNOMICS Series features literary agents, editors, authors, marketing experts and more talking about their opinions on the publishing industry, writing, and what a writer needs to know.

If you have questions for upcoming guests on the AUTHORNOMICS Interview Series, email them to authornomics@andreahurst.com.

Vickie is the newest agent with Andrea Hurst Literary Management. She brings a strong editorial eye to her work with her clients, who are a range of experienced and new writers. Her favorite part of being an agent is meeting new people and discussing books and new ideas (with clients and non-clients alike). She represents all genres of YA, and Adult Paranormal Romance and Urban Fantasy. Follow her blog at navigatingtheslushpile.blogspot.com and find her on Twitter using @Vickie_Motter.

1. You are a newer agent. How did you get into the business?

I started right out of college as an intern with Andrea. I immediately fell in love with the business (and working with Andrea). It’s all history from there! And my dad said I’d never do anything with my English degree…

2. What are some of the most common mistakes you see in submissions?

The biggest mistake is submitting a manuscript before it’s ready. So many writers submit their “NaNo” novel, a first draft, which is always riddled with errors (plot, grammatical, flow, dialogue). Actually, even when writers submit their second, third, or tenth draft, it may not be ready. Get more eyes on it–QUALIFIED EYES. Other writers, editors, critique groups.

3. You represent YA, one of the most popular genres right now. What are some trends to keep an eye out for?

I’m afraid to commit to any one thing–it might change by the time this interview goes up! That said, I’ll repeat what everyone says: don’t write to the trends. A year ago, Dystopian was popular, so I’m seeing a lot of Dystopian in my inbox right now. Unfortunately, it’s not all that hot anymore (same goes for love triangles). The trend right now seems to be “the non-trend,” something that hasn’t been seen yet, or a melding of many genres. Unique characters (your main character does not have to be the prettiest, skinniest girl) and distinct voices are a must.

4. Is there a difference between writing YA and writing adult fiction?

Yes and no. I’ll explain. Yes: the voice in YA is obviously going to sound different than an adult voice. This can seen in the way the main character notices objects in a room, interacts with other characters, prioritizes certain events and people. The themes in a YA novel are also going to differ . Lately, there have been articles around the topic that young adult novels are too dark. “Issue novels” can be about abuse, eating disorders, etc. Even non-issue novels often deal with death or loss. One reason you might see this more in YA than Adult is because adults (for the most part) are equipped to deal with tragic or unsettling events. At the very least, adults have experience on their side, and know that they cannot prepare for the unexpected. Whereas many young adults are experiencing tragedy for the first time, and the main theme of the novel is about them growing up, going from an inexperienced teen to an experienced, disillusioned adult member of society. And there lies the appeal.

No: The way Adult and YA are similar: The writing has to be impeccable. The plot has to be tight and engaging. The characters must be real and relatable. In no way is writing YA easier than Adult.

5. You run a popular blog at navigatingtheslushpile.blogspot.com. Can you talk about some of your most popular posts and what it takes to run a successful blog?

The funny thing about my most popular posts is that I’m always surprised when a post becomes popular. A few months ago, one of my posts showed writers how to format their manuscripts so it looks uniform on an e-reader, Formatting your MS, http://navigatingtheslushpile.blogspot.com/2011/04/formatting-your-ms.html.I’d posted it more for my reference, and for clients to refer to, but it remains my most popular post. Another popular post discusses one of my favorite themes in YA (which I already touched upon above): Death. http://navigatingtheslushpile.blogspot.com/2010/12/ya-death.html Of course, no surprise there; people love YA, people are fascinated by death. It works.

My other popular posts represent the other side of my blog. There’s the literary side, in which I gush and discuss everything to do with books, then there’s the business side. As a new agent, this business is still new to me, which is why I started the blog in the first place. I wanted to disillusion writers from thinking agents were this grand, unattainable, mythical creature, and really invite them to learn more about our processes. I talk about possible reasons why manuscripts get rejected, what to do when you have offers, where to go to find more information in forms of blogs, writing groups, and conferences. And I’m always open to new topics.

What does it take to run a successful blog? I guess when I figure that out, I’ll write a book. Passion, I think, is the biggest key. I see so many people with great ideas for blogs, but unless their passion can help them see it through, it flops and goes neglected after a few posts.

6. How important is it for fiction authors to have platforms when they query agents?

Not as important as some people lead you to believe. It’s about the writing, not how many Twitter followers you have (though that doesn’t hurt; marketing is you friend). If I’m on the fence about a project, a well-maintained blog or Twitter account will help. However, if I see a two-year old blog with five posts, and a Twitter account with a few updates, I won’t be too impressed. Some people just aren’t equipped to market themselves; if that’s the case, don’t worry. Your writing will speak for itself. If you want to market, then go for it. You could be the next Amanda Hocking. Or you could meet some really interesting and helpful people.

7. You’re also a big presence on Twitter. Are there any rules of etiquette for writers tweeting agents?

Join in the conversation, but don’t be obnoxious. As agents, we like to know we’re appreciated and that we aren’t talking to empty air. The best places to ask questions are when agents hold a hashtag discussion time, like #askagent or #yalitchat.

8. What is the best piece of advice you would give an aspiring author?

Use your resources. Put your feelers out there. Google. Buddy up with other writers and share information. You never know when a single peice of advice, brainstorming with others, or a contact can lead to a rounded novel, the perfect title, or an agent. Oh, and have fun. As I sign off all my blog posts: Happy writing!

Andrea Hurst has over 25 years experience as a published author, developmental editor for publishers, and skilled literary agent. She works with both major and regional publishing houses, and her client list includes emerging new voices and New York Times best-selling authors. Andrea represents high profile Adult Nonfiction and well crafted fiction. Her clients and their books have appeared on the Oprah Show, Ellen DeGeneres Show, Good Morning America, National Geographic network and in the New York Times.

Katie Flanagan is a fiction major at Northwestern University. She is currently an editor with Booktrope and a reader for Pink Fish Press. In the past, she has interned with Andrea Hurst Literary Management and the Northwest Institute of Literary Arts. Her favorite genre is women’s fiction, but she reads any fiction put in front of her. Check out her blog about the writing life at katieflanagan.wordpress.com and follow her on Twitter at @K_Flanagan.

 

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Word Count

By: Andrea Hurst

Posted by Agent Vickie. See the original post on her blog here.

You can find information on appropriate word counts anywhere online and in writing books. I just Googled it. My Google results: BookEnds has a great post here. Colleen Lindsay has laid it out in handy bullet points here. Even Wikipedia puts its two cents in here, by way of a chart to show the word counts for novels, short stories, and novellas.

When reading queries, agents do discriminate based on word length. Even if your query is pretty good, if you’re pitching anything over 120k, I’m going to reject it. Only in fantasy or some sci-fi will I look at anything over 100k. On the other side of the coin, I will also reject (most) anything under 60k (including YA–I’ve mentioned in a previous post here that I prefer longer books; just don’t get too long).

If you are a debut author, stick to the guidelines. When you’re famous you can do whatever you want.

Based on genres I represent and what I’m looking for, I give you the bullet-pointed list of word counts:

  • YA contemporary: 60k-90k
  • YA fantasy/para/sci-fi: 70K-100k
  • Adult para/UF/sci-fi/fantasy: 70k-100k

Pretty basic right? (I didn’t list every genre because you can probably get the hint from this list). Due to world building, I expect fantasy-esk genres to be on the upper side (closer to 100k–but not over!). Many people will say that for adult or YA fantasy/sci-fi that up to 120k is okay (and I just said above I might look at it), but aim lower.

Before you query or pitch, get your word count to a desirable length. Never say in a query or pitch that “I know it’s a bit long/short, but I am open to suggestions on how to lengthen/shorten.” This your job as the writer–deliver the best product possible. More than once I was being pitched a novel and when asked the word length the writer would say “150K,” and wince. If you wince when you tell people your word length, you know it’s not appropriate. Instead, say that it’s not ready to submit and you’re aiming for x. Then don’t submit until it’s edited, polished, as perfect as you, your critique partners, editors, friends, writing guides can make it.

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AUTHORNOMICS Interview with Mandy Hubbard

By: Andrea Hurst

With a publishing industry that is ever in flux, it can be hard for an aspiring author to figure out what information is relevant and what she needs to do to be successful. Recognizing this, literary agent Andrea Hurst and writer and blogger Katie Flanagan present a series of weekly interviews with publishing industry specialists. The AUTHORNOMICS Series features literary agents, editors, authors, marketing experts and more talking about their opinions on the publishing industry, writing, and what a writer needs to know.

If you have questions for upcoming guests on the AUTHORNOMICS Interview Series, email them to authornomics@andreahurst.com.

Interview with Author and Agent Mandy Hubbard

Mandy Hubbard, also-known-as Amanda Grace, is the author of Prada & Prejudice, You Wish, But I Love Him, and several other YA novels. She is also a literary agent for D4EO Literary, where she represents authors of middle grade and teen fiction. She is currently living happily ever after with her husband and young daughter in Tacoma, Washington. Find out more at www.manydhubbard.com, or follow her on Twitter, @Mandyhubbard.

1. You were a published author first before you became an agent. What inspired you to branch into agenting?

It was a steady evolution, for sure. My debut took some time to sell—two years—and during that time I was steadily researching imprints and editors, to the point that I was involved in deciding where my manuscript would go. When Prada & Prejudice sold, we had two offers—one from a brand new imprint I’d suggested. When my next book was ready for submission (BUT I LOVE HIM) my agent just asked me who I wanted it to go to. I already knew which houses and editors I was most interested in working with. I was really lucky that my agent allowed my involvement! During this time, I was also reaching out to various authors and working with them on revisions. Once, I helped a writer trim 100,000 words from her epic fantasy retelling. She queried, landed an agent within a month, and sold to Bloomsbury. It just became obvious that I enjoyed that side of the desk as well as writing, so I found an internship.

2. Have your relationships with your agent and editor changed since you became an agent yourself?

As you can see above, I was much more involved than the average writer to begin with, so there wasn’t a marked shift between me and my agent. As far as my editors, some relationships are the same, and some are different. One of my editors is the only acquiring editor at his imprint. That means I sometimes submit to him. We’ve developed a pretty close, friendly relationship. That’s always such a nice thing!

3. You recently co-wrote a YA novel, Getting Caught, with author Cyn Blog. Can you talk about that writing process versus writing a novel alone?

Co-writing is such a blast! In some ways it combines the best of writing and reading. I would write a chapter and send it to Cyn, and she’d track changes on my chapter, and then add her own and send it back. I’d address anything she had a problem with in my chapter, track-changes on her chapter, and then write a new one. It was such an amazing thing, to learn things from another writer in real time, as we wrote it. I feel like it was a writing boot-camp in some ways! Knowing someone is going to tear your work apart chapter by chapter makes you push to write the best you can.

4. You have several books out at once, including Getting Caught and Ripple. You also write under two names, Mandy Hubbard and Amanda Grace. Does this present any challenges in marketing?

It can be—most authors have one book per year, and focus everything on launching that title. It’s a bit of madness, having books come out in quick succession. Hopefully I’m doing an okay job of it. The problem with marketing is you never truly know what works and what doesn’t.

5. What tools have you found to be the effective for marketing your books?

I’ve decided to give the biggest focus to growing my general online platform—twitter, facebook, and blogging. When you have multiple titles, having a larger author-platform instead of doing book-specific marketing can benefit them all.  I also send out postcards to independent bookstores, including the local ones. I wasn’t sure if it worked, but then I found myself in a small indie in Port Townsend. It had about a 4’ section of teen books, mostly stuff like Twilight or the Hunger Games. But they had a copy of my title I’d “advertised” with the postcard. I’d say that’s a good sign!

6. What are some of the advantages of having two author brands?

I think it helps readers know what they’re getting when they buy an “Amanda Grace” book or a “Mandy Hubbard” book. My Amanda Grace books are more literary, dark, contemporary books. It also simplifies the negotiations with contracts. Each of them are invested in the brand they are growing.

7. Your books are published by two different houses: Razorbill, an imprint at Penguin, and Flux, a smaller publisher dedicated to YA. Have there been any differences in working with the two publishers?

Oh, definitely. I liken it to the “big fish, small pond” and “small fish, big pond” sort of theory. Penguin is a huge publisher—the second largest English language publisher in the world. They have a certain amount of power and sway in the industry and with book buyers. They have amazing art departments, too. And when I talk to non-industry people about being an author, they’ll always recognize publishers like Random House and Penguin. So it’s nice being somewhere with that kind of a reputation and history. But it also means my book is one of hundreds published each season. At Flux, a smaller publisher, the catalog is much smaller. The publicity staff is intimately familiar with every title. I think of them as “small but mighty” because they’ve done some pretty amazing things very quickly. They launched the careers of several NYT bestsellers, including Simone Elkeles, Maggie Stiefvater, and Carrie Jones.

8. What are some of the most common mistakes you see in submissions as an agent?

I think people confuse query pitches with “explaining the plot” of their novel. A lot of them read something like: Suzy discovers this, then this happens, and then this happens, and this happens. It’s really not like that. A pitch is meant to entice interest and intrigue me. If you read the back of a book, what’s covered there is often only the set-up and some intriguing facts about the characters’ conflicts—internal and external.

9. At this time, what types of books are you looking to represent?

All genres within YA and MG (No adult books, no picture books). I’ve signed some killer contemporary YA lately—I’m pretty much always drawn to that—but I’d love some fantasy, sci-fi, etc, to balance out my list a bit.

10. How has the changing publishing climate and the increase in ebook sales and self- publishing affected your agency?

It’s one of those things that’s hard to articulate because—what hasn’t been changed or effected? I have clients who have self-published some older works and gone on to sell really well (One is in Amazon’s top 100 paid list as I type this). I’ve submitted projects to some interesting publishers who are working on ebook only imprints. I’ve read up a lot on what other agencies are doing and discussed our plans within the agency. It’s hard to decide what to do (or not do) when agents who have been in this business for decades aren’t totally sure either.

11. What is the best piece of advice you received as an aspiring author?

I found a quote somewhere that said “A published author is an amateur who didn’t quit.” I’m not sure who wrote it. I added it to my blog tag line and included, “Don’t quit.” I actually put it up prior to being published. It has stayed there every since. I also heard, “the difference between a published author and an unpublished one is one day.” So true.

12. As a writer, what is the best advice you can offer authors looking to be published?

You have to love the writing. And be willing to work really hard. Once you have those two things down, well, See above. Don’t quit.

13. Do you have any upcoming projects we can be on the lookout for?

I have two coming out in 2012—my next Amanda Grace book, IN TOO DEEP, is coming in February and was named a Junior Library Guild Selection. My other title, DANGEROUS BOY, is coming next summer.

Andrea Hurst has over 25 years experience as a published author, developmental editor for publishers, and skilled literary agent. She works with both major and regional publishing houses, and her client list includes emerging new voices and New York Times best-selling authors. Andrea represents high profile Adult Nonfiction and well crafted fiction. Her clients and their books have appeared on the Oprah Show, Ellen DeGeneres Show, Good Morning America, National Geographic network and in the New York Times.

Katie Flanagan is a fiction major at Northwestern University. She is currently an editor with Booktrope and a reader for Pink Fish Press. In the past, she has interned with Andrea Hurst Literary Management and the Northwest Institute of Literary Arts. Her favorite genre is women’s fiction, but she reads any fiction put in front of her. Check out her blog about the writing life at katieflanagan.wordpress.com and follow her on Twitter at @K_Flanagan.

 

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AUTHORNOMICS End-of-Summer Contest Winners!

By: Andrea Hurst

…and the winners are!

Prize #1 Andrea will do a developmental edit and evaluation on the first twenty-five pages of your manuscript. Also included will be a certified copyedit and phone consult. Fiction, non-fiction, and memoir accepted.

Andrea Hurst has over 25 years experience as a published author, developmental editor for publishers, and skilled literary agent. She works with both major and regional publishing houses, and her client list includes emerging new voices and New York Times best-selling authors. Andrea represents high profile Adult Nonfiction and well crafted fiction. Her clients and their books have appeared on the Oprah Show, Ellen DeGeneres Show, Good Morning America, National Geographic network and in the New York Times. For more information, visit www.andreahurst.com.

Congratulations Sara Young!

Prize #2 Katie will do a developmental and structural edit of a full fiction manuscript.

Katie Flanagan is a fiction major at Northwestern University. She is currently an editor with Booktrope Publishing and a manuscript reader for Pink Fish Press. In the past, she has interned with Andrea Hurst Literary Management and the Northwest Institute of Literary Arts. Her favorite genre is women’s fiction, but she reads any fiction put in front of her. Check out her blog about the writing life at katieflanagan.wordpress.comand follow her on Twitter at @K_Flanagan.

Congratulations Candi Sary!

Prize #3 Brandon LaFave will do a developmental edit of the first 50 pages of a manuscript returned with an extensive written report as well as a critique of the query letter, synopsis, and author bio. Fiction, non-fiction, and memoir accepted.

Brandon LaFave joined Andrea Hurst and Associates as an intern after graduating from Western Washington University with a B.A. in Creative Writing and worked his way up to his current position as Author Services Director. Under Andrea Hurst’s expert guidance, Brandon has built on his experience as a tutor and reader for Jeopardy Magazine to become a skilled developmental editor.

Congratulations Frank Caruso!

Prize #4 A free copy of Issue Three of the Line Zero literary magazine.

Congratulations Monya Baker!

Prize #5 A free copy of The Indie Writer’s Workshop, published by Pink Fish Press.

Congratulations Angela Foster!

Prize #6 A free copy of The Writer’s Portable Mentor: A Guide to Art, Craft, and the Writing Life by Priscilla Long.

Congratulations Charlie Holmberg!

Prize #7 A free author blog consult by Tom Masters, founder of Orion Wellspring.

Congratulations Hanna Rhys Barnes!

Prize #8 A free copyedit of a manuscript by Audrey Mackaman.

Congratulations to Mari Collier!

We chose the winners randomly using a combination of the random sort function on Microsoft Excel and random.org. Thanks to everyone for entering, and keep an eye out for future giveaways!



 

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